Early concepts.
CooperVision's brand style utilises a bold watercolour effect throughout, but each of their contact lens products has a distinct visual style to set them apart. They wanted us to design a unique Christmas decoration for each one.
I combined CooperVision's existing art assets with additional watercolour style imagery. I played around with a few different ideas, seeing how the various dots, lines and diamonds could be transformed into a variety of festive objects.
Final decoration designs with their respective CooperVision products.
Once the decorations were refined, I designed static lockups for square, landscape and portrait layouts. The square format was then animated into a 12 second video which you see at the top of this page.
