To promote their Living Memory campaign, registered charity Alzheimer's Society asked Five by Five to come up with three different video creatives to test on their paid social. I created three distinct videos, each advertising the same product and remaining on brand, but each exploring a different animation style. I particularly enjoyed animating the watering can and blooming flowers in the vector-style 'Planting seeds' animation.
The 'Mother/daughter' concept was the only one to include photography, and utilized a doodle-style drawing animation to create a scrapbook-like feel to the video. The 'Watercolour' concept focused on creating a more delicate style, depicting the flowers being painted into the scene. I think all three concepts succeeded in looking significantly different from each other, while featuring the same core components.
Facebook mock-ups were created to help the client visualise the adverts in-situ.