Final 20s video (square format).
As part of their new app campaign, Screwfix briefed Five by Five to create a suite of videos to be used for social media, showcasing the benefits of using the app to order trade goods from their store.
Storyboard.
I used brand assets supplied by the client along with additional vector graphics to pull together the key messages in the storyboard.
Design progression for 'No. 1' message.
Design progression for 'Collection' message.
Some of the storyboard frames went through a number of revisions to perfect the client's vision. A notable example is an increase of the colour red throughout, which I achieved by introducing the red ribbon mechanic. This also helped guide the viewer through the scene from one icon to the next.
